RAC have the exciting opportunity to appoint an SEO Executive to join the Performance Marketing team on a permanent basis, reporting into our SEO Manager. This role is a flexible hybrid model of working three days working from home and two days at our Bradley Stoke office in Bristol.
We are looking for a talented individual who has SEO or digital marketing experience. Finding the right person is critical for this role. If you don’t feel like you meet all the criteria but have a willingness and passion to learn SEO, we want to hear from you!
You’ll be responsible for driving high quality traffic through increased organic visibility, maintaining technical hygiene, identifying opportunities and delivering the RAC’s SEO strategy. We’ll look to you to ensure effective planning, execution and reporting.
In return, you’ll receive in-depth training to help you progress your SEO knowledge. You’ll be working closely with our SEO Manager in a supportive working environment, where training can be provided within the role.This includes working with one of the leading SEO agencies in the country, an extensive SEO training course and the opportunity to regularly attend SEO conferences.
You must have the ability to work autonomously, have excellent written and verbal communications skills and the ability to influence others to support growth of RAC’s core products and services.
Role responsibilities
- Be responsible for SEO strategy, from creation to implementation and execution
- Management and delivery of an SEO roadmap incorporating on-page and off-page activity, working collaboratively with internal and external stakeholders
- Reporting of SEO visibility across a set of products and services, ensuring KPIs are met
- Provide insightful recommendations to grow visibility and traffic incrementally to a wide audience group
- Monitor the technical health of the wider RAC domain, implementing solutions to increase crawlability of site
- Use Google analytics, Search Console, Ahrefs and key SEO tools to identify trends and opportunities so that RAC remains at forefront of innovation
- Manage budgetary and compliance processes, communicating with key stakeholders for approvals
- Align with other teams across the Performance Marketing department, developing strong relationships and working processes
- Keeping up to date with the latest industry changes that have the potential to impact performance
Skills, Knowledge and qualifications
As mentioned above, we are looking for the right person for this role. If you don’t meet the criteria below but have willingness to learn, we still want to hear from you.
It would be an advantage if the successful candidate has:
- Experience of managing and executing SEO and/or marketing strategies
- A basic understanding of on page and technical SEO
- Proficiency in Google Search Console, Screaming Frog and Ahrefs.
- Ability to identify solutions and growth opportunities
- Able to work under tight deadlines in a fast-paced environment
Benefits
- Competitive salary
- SEO training and courses
- Attending regular SEO conferences
- 25 days annual leave (plus bank holidays)
- Free RAC breakdown cover
- On target annual bonus
- Contributory pension scheme
- Free on-site parking across all 3 sites
- Option to buy up to 5 days additional annual leave
- A number of flexible employee benefits