RAC have the exciting opportunity to appoint a Campaign Consultant to join the Insight team on a permanent basis. This role will be delivered on a flexible hybrid model of working three days from home and two days at our Bradley Stoke office in Bristol.
We are looking for a talented individual who will be able to make a big impact from day one.
Responsible for increasing the value of the RAC customer base by supporting the development and implementation of targeted and sequenced customer selections which are free of errors and compliant utilising Adobe Campaign and Braze marketing automation platforms. This includes the deployment of propensity models built by the MI Insight team and the application of appropriate and measurable test plans developed with the marketing teams, with regular review of campaign performance and optimisation recommendations.
What you'll do...
- Work with key stakeholders to interpret requirements, and ensure campaigns are executed on time and to the highest standard.
- Build and execute campaign development across different business areas.
- Offer targeting recommendations for marketing campaigns using in-depth knowledge of prospect and member data.
- Analyse and optimise campaign process and builds and identify areas for improvements.
- Review campaign performance, feedback results and make recommendations to optimise.
- Create and maintain accurate process documentation to aid campaign delivery.
What you'll need...
- Knowledge of Adobe Campaign, Braze, or similar campaign automation tool.
- Basic / Intermediate SQL skills.
- Knowledge of consumer databases and experience of data selection tools and data manipulation tools
- High level of organisation and planning skills in a fast-paced environment.
- Ability to manage relationships with internal marketing clients.
- Ability to explain complex ideas to non-technical colleagues.
- High level of attention to detail and ability to produce accurate work under pressure.
- Knowledge of PowerPoint and ability to feedback on results.
- Good working knowledge of MS Excel & Access
In return, we offer…
At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
- FREE RAC Ultimate Complete Breakdown Service from Day One.
- 25 days annual leave entitlement plus bank holidays.
- Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
- Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
- FREE onsite parking.
When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.