RAC have the exciting opportunity to appoint a Campaign Manager to join the Insight team on a permanent basis. This role will be delivered on a flexible hybrid model of working three days from home and two days at our Bradley Stoke office in Bristol.
The role working alongside colleagues in our Retention Squad and working closely with Stakeholders to manage & deliver effective campaigns. You will demonstrate excellent knowledge of Adobe Campaign and be able to understand complex data models. Alongside that you’ll also be using Braze for digital messaging.
Role responsibilities include but are not limited to developing appropriate and measurable test plans alongside the marketing teams. Reviewing campaign performance, with recommendations for performance and presenting to marketing teams. You will also be responsible for managing a team and ensuring campaigns are developed to the correct standard.
What you'll do
- Offer targeting recommendations for marketing campaigns using in-depth knowledge of prospect and member data.
- Analyse and optimise campaign process and development to identify areas for improvements.
- Review campaign performance, feedback results and make recommendations to optimise.
- Create and maintain accurate process documentation to aid campaign delivery.
- Manage the development of your team and share best practice across the wider team
What you'll need
- knowledge of Adobe Campaign, Braze, or similar campaign automation tools.
- Basic / Intermediate SQL skills.
- Knowledge of consumer databases and experience of data selection and manipulation tools
- High level of organisation and planning skills in a fast-paced environment.
- Ability to explain complex ideas to non-technical colleagues.
- High level of attention to detail and ability to produce accurate work under pressure.
What we offer
At RAC, our colleagues go above and beyond to create peace of mind for our members. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:
- Eligibility to join our annual bonus scheme. Colleague Share Scheme – a unique opportunity to become an owner of our business and share in the future success of RAC.
- Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
- 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
- Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
- Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
- FREE RAC Ultimate Complete Breakdown Service from Day One.
We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.