We have an exciting opportunity for a talented Senior Insight Analyst to support our Service, Maintenance & Repair (SMR) squad on a permanent basis.
As a Senior Insight Analyst, you will play a critical role in shaping RAC’s marketing and commercial strategy. You will act as a trusted advisor to senior stakeholders, translating complex data into compelling insights that drive performance across acquisition, retention, customer experience, and operational optimisation.
You will lead advanced analytics projects, integrate digital and offline data sources, and champion data driven decision making to maximise marketing ROI and deliver measurable business impact.
The ideal candidate will be a self-starter, experienced in handling online and offline data, with experience working in a fast-paced environment.
This is a hybrid role, working 2 days a week from our Bradley Stoke office and 3 days a week from home offering flexibility while being part of a dynamic and supportive team.
We offer more than a job. We offer a career with purpose.
As a Senior Insights Analyst at RAC, you’ll get benefits that go the extra mile
· Earnings That Motivate – enjoy a competitive salary plus automatic enrolment in our ‘Owning It Together’ Colleague Share Scheme - a unique opportunity to share in RAC’s future success and be rewarded for the exceptional work you deliver.
· Tools to Drive Your Future – get started with a free RAC Ultimate Complete Breakdown Service from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings.
· Time Off That Matters – enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments.
· Financial Security & Perks –pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term.
· Wellbeing That Works for You – our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it.
· Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you’ll automatically join our Colleague Share Scheme, giving you a stake in our collective success.
What you’ll do
Digital Performance & Funnel Optimisation
- Detailed digital performance analysis (CVR, CTA effectiveness, funnel progression, form abandonment).
- Support testing and scaling of innovative acquisition approaches using structured experimentation frameworks (e.g. A/B or multivariate testing analysis).
- Funnel analysis, pinpointing drop‑off stages, uncovering journey friction, and performing detailed error diagnostics.
Strategic Insight & Analysis
- Lead major insight initiatives across our Service Maintenance and Repair division.
- Translate complex analysis into simple, actionable recommendations for senior leaders.
- Apply advanced analytical techniques (predictive modelling, segmentation, machine learning) to uncover opportunities and risks.
Acquisition Analytics
- Shape acquisition strategy through robust analysis, attribution modelling, and targeting optimisation.
- Support testing and scaling of innovative acquisition approaches using structured experimentation frameworks.
- Collaborate with Marketing and Product to embed data‑driven decision‑making across channels.
Retention & Customer Value
- Build and optimise models to identify repeat users, and LTV improvements.
- Provide insights to personalise online journeys and enhance member engagement.
- Influence product and service development using behavioural and transactional data.
Performance & Reporting
- Deliver actionable commercial and marketing performance reporting.
- Integrate digital and offline datasets to measure customer journeys and marketing effectiveness.
- Challenge assumptions with evidence‑based insight to shape strategic decisions.
Stakeholder Engagement
- Build strong relationships with senior internal stakeholders across the SMR division and wider organisation.
- Collaborate with external marketing/data agencies and partners.
What you’ll need
- A proactive, self-starting Senior Analyst with 4+ years’ experience in a data analytics role
- Strong proficiency in SQL, Snowflake, Power BI, Adobe Analytics
- Highly numerate and advanced analytical and problem‑solving ability
- Ability to translate complex data into compelling stories for a range of audiences.
- Highly capable in PowerPoint, simplifying complexity for senior stakeholders.
- Experience working with senior leaders, providing strategic and professional advice.
Why RAC?
For more than 128 years, we’ve been keeping drivers moving, and today we’re trusted by over 15 million members. We’re also trusted by our people, with a 4.5-star Glassdoor rating showing that RAC is a place where support, ambition, and opportunity go hand in hand.
We welcome people from every background, value every voice, and back your growth every step of the way. At the RAC, you can bring your full self to work and we’ll be with you every step of the way to help you grow and develop your career.
Ready to make a difference? Your next career move starts here.